Another way is to ask for an opinion from someone unrelated to your campaign, but always take that input in the right proportions. This is so far off what is anecdotally obvious to the average TV viewer, that it suggests erroneous data. I cant believe I found this article having recognized the basis of your article for years. Dont just take it! And naturally I notice make up ads, clothing designers and culturally similar ads that represent people like me. Joan P. Hammel, Comcast, While looking to show inclusion and diversity in advertising products, start at home first. But Ill bet its in the top 5 for virtue signaling. Dont even get me started on Disney! Brands and advertisers are going to push their activism on us regardless of what anyone else thinks. People have plenty of reasons to keep quiet. You certainly can include other customer demographics in your ads to grow marketshare in those groups, but again that is with a solid marketing purpose. I do not think we will see another Anglo-Saxon actor as James Bondif we do, he will be feminized like the guy playing Spider-man (compare Holland to Nicholas Hammond and you see what we meanHammond was a boy-next-door kind of actorhe wasnt a tough guybut he was more masculine than Holland-who seems like a child or midget). And their purchasing power is growing 70 percent faster than that of non-Latinos. I have just about quit watching network television. People of color & for that matter every individual needs to take responsibility for their own lives & stop blaming white America for their problems & hardships. As soon as they get a position of power (hiring, for example), they do exactly what actual racists do: hire their own, pick their own, empower their own. Actors have always been expendable to Hollywood and the ad industry so I dont think they care who they cast as long as they keep their jobs. T his report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. Dont worry about being politically correct. Where are the Hispanics? And getting worse by the day. Hispandering. Who knew? Subliminally the affect is that white females should be dating black males or are supposed too. Hi, Robert. In a recent film about Mary, Queen of Scots, an Asian actress played the part of Bess of Hardwick, 2nd wealthiest person in England after Elizabeth I. If they fail, they will ultimately find themselves facing justice for their many crimes and forced to pay for their misdeeds. Yes, I too believe this is an agenda for some, and not just in advertising, either. Feminized males are in. . Thank God for the mute button. I prefer the authenticity of brands like Sprite and Cheerios that frequently target the black demographic specifically because they already have an affinity with this audience or they want to make inroads with these consumers. There are WAY TOO MANY FOLK EARNING their LIVINGS! generally, its ridiculous. I send emails every day to advertisers and tell them congratulations for being BLM loving SHEEP and just like all the other advertisers riding the black bandwagon just so they can be PC and shame on themselves for going out of the way to make white people look as stupid and frumpy as possible in comparison to the black actors! I also strongly suspect it has something to do with the indoctrination centers we call public schools and universities churning out young people with leftist programming. And everyone suffers. there are rows and rows of subsidized homes, with yards and a garage (meaning a sizeable chunk of the cost was paid for by taxpayers)..i have no garage and have to hope some of my irritating white trash neighbors dont have their buddies park in MY designated spot. But I myself see plenty of ads from small-time brands that very conspicuously feature oh, not normal-sized women, but actually obese women. Once youve determined how youd like to improve, tap into the many new resources out there, such as Vices gender-inclusive stock photo library and the Conscious Style Guide, a guide for helping writers use more inclusive, mindful language. I had searched on impulse after opening the drop of new clothes in my favorite catalog and seeing not one model who looked remotely like me. but theirs are not witty, not cute, w./ nothing endearing. I would assume Deltas passenger mix is about 40% white male today. Are advertising people those unassailable paragons of virtue we all know them to be attempting to assuage their guilty consciences for all the systemic racism they see in every nook, cranny, and crevice of America by meeting some kind of quota? The same has been for blacks since 1960. Exactly everything Ive been thinking and seeing too. While theres no doubt that society is becoming more diverse, you have to admit that something feels off here. It is so rare to see a white person in commercials, but if we do, get this theyre actually belittled. Great post, Anonymous. There is no need for this lopsided depiction of blacks in ads and on tv. I have no heirs and actually considered it for a moment but the HYPOCRISY of both BLM and the CRT government consultant who gets paid $20,000 for a LECTURE and $250 thousand annually by government. Stop what you are doing right now and read/watch this article from Dallas. Its getting tiring seeing everyone and everything become obsessed with skin color, gender, gender identity, etc. . Any time you want to get together and teach Mr Fuckerburg a lesson in humility just say the word. I make sure to buy their product. Interesting, on his website there are no blacks working at his firm. As a matter of fact, what that is is actually racist. Since the companys announcement, I now use the Qwant or Brave search engines instead. I dont feel guilty about being an upper white middle class citizen but I am feeling a bit offended because advertisers of TV commercials are completely ignoring their main buying group of the population. Amazing. Ladies and gentlemen, I am going to re-read this frank and insightful comment again probably a few times and I encourage you to do the same. Its the only way to get them to change, and it does work. According to 2020 Census data, white people make up 61.6 percent of the population, black people 12.4 percent, Hispanics or Latinos 18.7 percent, and Asians 6 percent. No, they must get in our faces at every chance and turn everything into a platform for their message. These are factors that go back to, oh, I dont know, when did England actually lay claim to the land mass that had become Canada? Its all so insincere. Actually, Jordy, I dont think Robert is being sarcastic. Nysha King, MRINetwork, Diversity is important but needs to fit your target audience. Failure to represent diversity in your advertising may even send a message to your consumers that you only value the business of certain groups. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022. Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. To many people, white males have become the very symbol of privilege. Having Empathy and respect for others. Theres a lot of that in Hollywoodin Die Hard you have the evil blonde bad guy. its almost exclusively black man and white or Asian woman. and planned cultural change. The company head recently announced plans for their search engine to suppress results they dont like, just like Google does. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within ANAs website(s) and on other websites and online services. Unfortunately, the brainwashing has been so constant and so thorough that most have no idea. Actually, several months back I was composing an email to you on just this very subject, but never hit the Send button. We wire-hanger-bodied, pasty, straight-haired girls need to get dressed, too. Its shallow and degrading. Very clear & accurate message!! I am a gay man and i am SICK AND TIRED OF ALL THE LGBTQ BULLCRAP BEING SHOVED DOWN OUR THROATS!!! If they can disenfranchise white people and make us feel demoralized and that America isnt our country any more, then it strengthens their hand. Isnt that interesting? These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. I am really tired of seeing mainly blacks featured in TV ads! Diverse thoughts are contagious, and they add significant value to the ideation process. If you look at the Hollywood films he made in the 1960sThe War Lord, Planet of the Apes, The Omega Man etc..he dies at the end or loses. I have no interest in tracking or counting these things, but when advertisers shove it in our faces to this extent, its impossible not to notice. If you note the 30 posters on the walls, there is one white, straight male. Kobi Ben-Meir, Yalber, Hire more heads of creative agencies and roles. #HockeyIsForEveryone #NHLPride, Jack Posobiec (@JackPosobiec) November 22, 2022. I realize there is a lot of hate in this world and people in high places are trying to fix that, however, is it fair to the white actors, models and any other white males for that matter to be ostracized? Right after I said this the girls mom loudly said black lives matter, I kid you not. Its gotten so bad that I mute commercials, look the other way, or change the channel now. Thats the crux of it, isnt it, Vi? And if they get some more white women to date black men along the way, all the better. These cookies are required for basic site functionality and are therefore always enabled. This all went off the rails after the killing of George Floyd. Big Tech is corrupt. Currently the white race has been painted into a corner. This kind of fake, phony contrivance no longer just looks silly its blatantly lazy, transparent, and insulting to everyone. When you see 95% of commercials featuring 95% black people, its because of black producers/directors/executives. I wonder if I should write to the ad agencies. Your comment reminds me of what I used to hear some 15-20 years ago, about how damaging negative stereotypes in media can be. blacks commit hate crimes at twice the rate As is Jardiance Ron. Hes whiter than just about any white person you know. And he is presented as stupid, while the shorter dark-haired skinny nerd is the good guy. To that end, Tubi is actually a pretty great (and free!) When I graduated and applied for jobs in corporate America, everyone wanted diversity (read: straight white males need not apply). I do NOT watch any commercials anymore. Quite a few brands have been making a point in recent years to show more natural-looking women in body-inclusive advertising. Just saw two in a row with black families. Im actually socially liberal in many respects but I do have an issue with the Uber-woke accusing anyone who does not align 100% with their worldview as being an -ist or a -phobe, and marginalizing whites. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences youve selected. If you are paying attention, you will see that there is a growing faction of people, both white and nonwhite, who are actively cheering on the ethnic and cultural erasure of white people. But most people dont see this. Again, if you want to represent society as it exists knock yourself out but dont try to socially engineer us! If so, great. Its annoying to see so much over representation. All it is is black people getting into positions of power and choosing their own just like the racist people do (yes, there are racists in every community). Yes it is the Democrats doing this because all white people are racist. Not true. Ive been playing the video game Watch Dogs: Legion, an open-world adventure set in near-future London where it seems 80 percent of the pedestrian population is Muslim or black African. . Its a phenomenon known as white replacement or white erasure, and those who champion it are the very same ones who would ridicule and call racists those who point it out. how wonderful, right? because thats racist.. It wasnt long after that that the cultural thrust of their products became urban and there wasnt much whiteness left to them, so this has been going on for nearly 30 years now. Change is needed, but where should it begin? What is driving this discrimination? Black people put the word out to lie on census to keep population % low. I hope. Its galling to me that even in advertising locally here in the Mountain West, where the population is close to 90% white, I dont see a lot of people who look like me or my friends, family, or neighbors. But, as I have said, the biggest problem with this forced-diversity agenda is that its a bullshit game anyway. If they succeed in overthrowing the Constitution and establishing the communist hellhole they are aiming for, they will be the first ones murdered by the new tyrants. Many of the other female athletes have been too afraid to speak out for fear of losing their scholarships or getting kicked off the teams. Send him your thoughts. You are far from alone, Bob. Below, they share their best tips for doing so. I live in Saint Louis. I think youre right, Kris. Thats one of the things that bothers me most about this topic brands and advertisers and everyone else banging on endlessly about racism and diversity and inclusion, and then doing absolutely nothing fair, honest, equitable, or meaningful when they have the opportunity to actually be the change they say they want to see. For the past many decades and, I would argue, especially since 2008 we have been living in a world where race is used as a cudgel to divide us. Yet we continue to lower standards, bend the rules, to be politically correct, or diverse whatever. The reaction by brands and advertisers to George Floyd and the BLM movement has been misguided, disingenuous, and, as you say, laughably transparent. Amen! dumb commercials are not necessarily a bad thing. I am just sick of all this CRAP being shoved down our throats. History shows some of the first slaves in America were bought by other blacks, there were also white and Indian slaves, Chinese slaves, you name it we have all been slaves at one time or another, slavery was not right who ever pushed it, and it still exists around the world today. Just imagine the amount of fear, uncertainty, doubt, disingenuousness, and follow-the-leader mentality that must pervade todays advertising agencies and marketing departments. Your example is awfully specific. Making them susceptible to the rants off the conservative right. But I think its gonna work as badly as forced school bussing did in the 60s and 70s. I am constantly hearing the phrase Black Power, Brown Power. When an ad looks that unrealistic, you can be sure I wont believe anything else it has to say, either. Its a combination of pandering toward certain races and genders . The home security ads all show white male burglars. Yes, the black family camping out in a tent in their back yard and cooking Smores together gave me a laugh, too. 61% of Americans find diversity in advertising important. Anti racism is still racism. I am a white woman from the United States. Thanks so much for your comment, Brock. 10% of the population in Middle Eastern countries are Christian. Listen I know she is one of the best players ever, and I know this might be her last professional appearance. A certain percentage of people see the propaganda for what it is, Charles. Black men have already taken over game shows; I started noticing that but it didnt bother me too much because I could tune out if I didnt like it. Sadly I feel like the shooting in Buffalo is just the beginning. They are proud of this daring but appropriate decision. The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago. I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. But, as with most things, acceptance is growing as the real world begins to catch up. Now that weve created the world its time for those who sat back and enjoyed the fruits of our labor to take over and disappear us! Neutral is burying your head in the sand. Now that you are aware, youll start to notice it yourself. See: Blackrock, Vanguard, ESG scores; and globalist agendas (including social engineering) originating with Klaus Schwab and his cronies at the World Economic Forum (WEF).